Contrary to what you often read and hear, B2B commerce is not a one horse race where e-commerce comes out on top every single time.
Is e-commerce the fastest growing channel in B2B? Do the majority of buyers expect to find your brand online? Are fully offline merchants at a disadvantage compared to their digitally active peers? Yes, yes and yes. But the research in your hands proves that the situation is far more nuanced than that.
Buyers want to interact with you online. They want to visit your website, see your products on a marketplace, check out your social media profiles and read Google reviews from their peers. But they also want to visit you in-store, talk with you on the phone and shake your hand at industry events.
With this report, we set out to paint a complete picture of the B2B commerce landscape in 2025, as told through the eyes of buyers. On the surface, that landscape is complex, with buyer expectations that are constantly evolving and more difficult to attain than ever before.
But when you boil it down to the bare bones, the demands of B2B buyers are clear. All they want is a reliable supply of high quality goods that can be easily researched, delivered quickly, purchased accurately via a variety of channels, and paid for at a later date. Easy, right?
Stay tuned to Hokodo for the latest news, insights and advice designed to help you navigate the demands and expectations of B2B buyers in 2025.
